Good Worldwide Launches Leaps.org to Rebuild Public Trust in Science and Journalism

Good Worldwide Launches Leaps.org to Rebuild Public Trust in Science and Journalism

MARCH 15, 2021 -- LeapsMag, the award-winning online magazine created to encourage public discussion about scientific innovation, re-emerges today as Leaps.org, a non- profit media initiative within the Good Worldwide ecosystem, dedicated to rebuilding public trust in science as a force for good and fostering dialogue about the ethical implications of new breakthroughs. Leaps.org's news and commentary cover a wide range of topics including health and medicine, biotechnology, agriculture, research and development, space exploration, and environmental concerns. Notable contributors and interviewees include neuroscientist Sam Harris, geneticist George Church, Nobel Prize winner Eric Kandel, author Steven Pinker, virologist Angela Rasmussen, and many others.

Science and the media that report on it are facing unprecedented mistrust and suspicion, yet at the same time the COVID-19 pandemic has generated a growing public appetite for accessible information about scientific developments. President Biden has tasked his Surgeon General nominee Vivek Murthy with improving public trust in science as one of his key goals. The Kaiser Family Foundation reported in January that roughly 3 in 10 U.S. health care workers express hesitancy about getting a COVID-19 vaccine. A September 2020 Pew Research Center study found that "majorities across 18 of the 20 publics say that limited public understanding is a problem for coverage of scientific research."

And Edelman Worldwide released global survey results showing that trust in scientists and journalists is down compared with last year, and trust in all information sources is at record lows: "In a world of misinformation and media echo chambers," Edelman stated, "how can we rebuild the trust needed to enable the acceptance of science and innovation to create a brighter future for humanity?"

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Kira Peikoff

Kira Peikoff was the editor-in-chief of Leaps.org from 2017 to 2021. As a journalist, her work has appeared in The New York Times, Newsweek, Nautilus, Popular Mechanics, The New York Academy of Sciences, and other outlets. She is also the author of four suspense novels that explore controversial issues arising from scientific innovation: Living Proof, No Time to Die, Die Again Tomorrow, and Mother Knows Best. Peikoff holds a B.A. in Journalism from New York University and an M.S. in Bioethics from Columbia University. She lives in New Jersey with her husband and two young sons. Follow her on Twitter @KiraPeikoff.

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